Ku bintu byinshi bito‑to‑Abaguzi bo mu mahanga baciriritse, imbogamizi ikomeye mu kwinjira ku isoko ry’abagendera ku magare akoresha amashanyarazi si ukurushanwa kw’ibicuruzwa ahubwo ni ingano ntoya y’ibicuruzwa bicuruzwa (MOQs) bishyirwaho n’abatanga ibicuruzwa. Baichen'Politiki nshya yo gutumiza ibintu mu buryo bworoshye yatumye iduka ryita ku miryango i Toronto ritangiza umurongo mushya w'amagare y'abamugaye akoresha amashanyarazi nta ngaruka mbi zo kubika ibicuruzwa.—kugera ku kugurisha 75%‑mu gihe cy'ukwezi kumwe gusa.

N***e, nyiri umuryango‑Iduka ricuruza ibikoresho by’ubuvuzi riri i Toronto, ryari rimaze igihe kinini ryifuza gushyiraho amagare y’abamugaye akoresha amashanyarazi kugira ngo afashe abakiriya baryo bakuze. Ariko, inganda zikomeye zahoraga zisaba ko umuntu atumiza nibura amagare 50, bikaba byari ukwiyemeza gukomeye mu by’imari no kubika ibintu byari bifite akaga gakomeye ku mucuruzi muto.

Baichen yafashe ubundi buryo. Nyuma yo gusuzuma Ne'Ingano y'iduka, imiterere y'abakiriya, n'aho isoko riherereye, itsinda ryakoze gahunda yo gutanga ibicuruzwa ihindagurika, ritanga ibiciro by'ibikoresho 8 gusa. Ibi byatumye Ne ashobora kugerageza ibyo abantu bakeneye mu gace runaka akoresheje imari nke cyane, agaragaza ubwoko bwinshi bwa‑kugurisha mu maduka.

Ibisubizo byarenze ibyo abantu bose bari biteze: mu gihe cy'ukwezi kumwe, amagare 6 muri 8 y'abamugaye yari yagurishijwe. Abakiriya bo mu gace bishimiye cyane ibicuruzwa'Imiterere yoroheje n'uburyo bworoshye bwo gutwara imodoka, hamwe n'amakamyo menshi yaguzwe n'abageze mu zabukuru n'imiryango yabo. Kuva icyo gihe yashyizeho itegeko rya kabiri muri uku kwezi, yongera umubare w'amakamyo agera kuri 20, kandi arateganya gukora amagare y'abamugaye akoresha amashanyarazi mu cyiciro cy'ingenzi gihoraho mu iduka rye.

Baichen'Politiki ya MOQ ihindagurika ikemura neza ibyo abantu bato bo mu mahanga bakeneye‑to‑Abacuruzi baciriritse, farumasi zo mu baturage, n'amaduka yigenga acuruza ibikoresho by'ubuvuzi. Aba baguzi bafite imiyoboro y'abaturage n'icyizere cy'abaturage ariko akenshi bavanwa mu miyoboro isanzwe y'ibikoresho bitewe n'igishoro gito. Binyuze mu nzira igenda itera imbere yo"itegeko rito ry'iburanisha→kwemeza isoko→gusubiramo amabwiriza,"Baichen yemerera abakiriya bato ba B2B gukura nta ngaruka mbi nyinshi, ariko kandi ikiyubakamo umuyoboro utandukanye wo gukwirakwiza ibicuruzwa byabo. Iyi politiki izakomeza gutangwa ku bato n'abaciriritse.‑abakiriya banini ku isi yose, cyane cyane abatumiza ibicuruzwa bashya bafite uburenganzira bwo kubigeraho mu gihugu ariko badafite icyizere cyangwa imari yo gutera intambwe ya mbere.

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