Ku bacuruzi bato n’abaciriritse bo mu mahanga ndetse n’ibigo bishya, ikibazo gikomeye mu kugura ibicuruzwa bito akenshi si igiciro cy’ibicuruzwa, ahubwo ni ikiguzi cy’ibikoresho kiri hejuru cyane. Binyuze mu guhuza amakontenari no gutanga ubufasha mu kwishyura ibicuruzwa, Baichen yafashije ikigo gishya cyo muri Suwede kurangiza itegeko ryacyo rya mbere ku giciro cyo kohereza cyagabanijwe cyane, bituma habaho inzira yo gutumiza ibicuruzwa ku giciro gito ku bakiriya ba B2B baciriritse.

L**a, washinze W***y, yatumije bwa mbere muri Baichen amagare 10 y'abamugaye akoresha amashanyarazi gusa. Ariko, nyuma yo kugisha inama abacuruzi benshi batwara imizigo, yahuye n'imbogamizi isanzwe: kohereza imodoka zitarenze 10 ntibyari bihagije kugira ngo byuzuze kontineri isanzwe ya metero 20. Gukoresha serivisi yo gutwara imodoka zitarenze umutwaro (LCL) byazamura ikiguzi cy'imizigo yo mu nyanja kuri buri kontineri kirenze igiciro cy'uruganda rw'abamugaye—umutwaro udashobora ku isoko rifite imari nke.

Ubwo La yagezaga iki kibazo kuri Baichen, itsinda ry’abacuruzi b’amahanga ryahise rishyiraho gahunda yo guhuza ibicuruzwa. Bahuje ibikoresho 10 bya W****y n’ibindi bicuruzwa byagombaga kujya i Burayi mu isanduku imwe, banacunga imisoro yo kohereza ibicuruzwa mu mahanga bayobowe n’umucuruzi umwe uhuriweho. Ubu buryo bwagabanyije amafaranga nyayo ya La yo gutwara ibintu mu mazi ku kigero cya 65% ugereranije n’uburyo bwa LCL.

Nyuma L**a yagize ati: “Iyo buri mutanga serivisi aba yiteguye gufasha abakiriya gukemura ibibazo by’ubwikorezi nk’uko Baichen yabikoraga, inzitizi ku kwihangira imirimo mu bucuruzi bw’ikoranabuhanga bwambukiranya imipaka zaba nke cyane.” W***y yamaze gutangiza itegeko rya kabiri ryo kongera kuvugurura ibicuruzwa.

Ku bakiriya ba B2B bo mu mahanga, urwego rw'abatanga serivisi mu bijyanye n'ibikoresho akenshi rugaragaza ireme ry'ubufatanye muri rusange. Serivisi ya Baichen yo guhuza ubucuruzi ntigabanya gusa imari shingiro ihuriweho, ahubwo inashyiraho nibura igiciro cy'igerageza ku bice 10 gusa, bigatuma abaguzi bato bashobora gupima ibyo isoko rikeneye ku isoko ryo mu gihugu ku ngaruka nke cyane. Ubu buryo bworoshye bwo gutanga ibicuruzwa bukwiriye cyane cyane abacuruzi bigenga bo kuri interineti, abacuruzi bato bato, n'amatsinda y'abacuruzi bo mu mahanga yinjira ku isoko ry'abagendera ku magare ku nshuro ya mbere.

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